Analysis of questionnaire
I had conducted a survey amongst students of different backgrounds and social groups and questioned them on their interests and views etc so that I can conclude the results and possibly use the generalisation of results in my magazine, to make it as successful as possible. To make this fair, I had to try and get a fair spread between males and females.
My first question was aimed to find out if the pollsters had any religious beliefs. I chose to ask them this question as I don’t want to offend any cultures. Every single person who undertook the questionnaire stated that they had no religious beliefs so this means I don’t have to worry about the content as much, but also I won’t have to include anything which might broaden the appeal of my magazine.
The second question was quite specific and tailored to find out what interests teenagers, especially in magazines. For this I got quite varied range of answers. This question allowed me to distinguish a difference between what females like and what males like. Generally, for the male audience you can conclude that they are interested in music and interesting, slightly fascinating stories. However, it was clear looking at the female responses that they are interested in celebrity gossip and fashion. These responses will both have to be presented in my magazine to attract the biggest audience possible.
The next question that was asked was whether people’s fashion had an influence on their mannerisms or how they behave. There were some mixed responses to this: some people thought their fashion did affect the way they behave, and others didn’t.
The next question was simply aimed to find out the pollsters’ ethnicities. Every single pollster was white (Caucasian) and this could have had an influence on the rest of their responses as they’ve all lived in the same sort of culture.
The next question I asked was about social classes, and what the pollsters considered themselves to be. Every pollster commented that they considered themselves to be working class. This is maybe because they are still students and haven’t really fully developed into the working world where they can distinguish themselves between social classes.
The question that followed this was about their education and whether it was important to them. Generally, the majority of the pollsters had the same kind of responses that education was important to them because it determines the future and helps them get a job, or get the job they’ve always wanted.
I then asked the pollsters whether their hometown had an influence on the way they behave and act. This was just to see whether people’s behaviours are affected by their surroundings. This returned a mixture of results. Some didn’t think it did at all and some thought it reflected their personality and voice.
Following this, I asked which political party they followed, as this would give me an indication of their thoughts and policies, basing it on the party they follow. One person didn’t follow any parties and then the rest of the results were split between liberal democrats and the labour party.
After this, the question stated if pollsters thought their families played an important part in there life. This could suggest that they are influenced by there families if they answered that they did think they did. Every person that took part in this survey commented that their families did play a big part in their life.
I then questioned people of what they thought their favourite music was. The reason I asked this was to see what kind of person they were, stereotypically. This gave me a kind of impression of how the pollsters were different and possibly belonged to different social groups. 40% of the pollsters said they liked rock or metal music which could connote that they are quite dark and anti-social which could have an influence on their answers. 20% of the pollsters said they liked dance which would suggest that they are lively and quite outgoing. The remaining 40% said they were interested in all music types and genres which make it harder for me to distinguish the difference in social groups. Also though, it suggests that they are quite willing and patient to understand new things; they are not stubborn. This relates to the reception theory that consumers have the choice of what to do with the media they consume.
The next question was aimed to find out what the pollsters’ favourite songs were and why they were their favourite songs. I received a wide range of results, all quite different, but expected, because of everyone has acquired tastes. The general view I got of people of why it was their favourite song was because it was either emotional or soothing.
Furthermore, I asked whether pollsters believed they were part of a social group. This could help me to determine if their thoughts are their own or have been sub-consciously planted into their minds by other people in their social group. Everyone who answered commented that they thought they were part of a social group. This connotes that their independence might be damaged.
The next question I asked was whether pollsters thought that they were driven to succeed. 60% of the people surveyed thought they were driven to succeed which represents that the majority of people in the population feel the need to drive forward and achieve something. The other 40% said they didn’t feel like they are driven to succeed. This suggests that these pollsters are quite lazy and easy-going.
My next question related to social grades and what social grades people’s parents and guardians were. This might reflect the way they are because of their parents might be respectable people and influence their children on how to behave. Out of all the responses I didn’t acquire one profession that was below the C2 class, suggesting that their quality of life will be at least mediocre. Also it shows that the pollsters’ parents are respectable.
The question following this asked the people surveyed what job or profession they eventually want to achieve or work in. I thought this was in ideal question to ask people of this age because they are the age now what they have to make their own conscious decisions and they might have decided what career path they are taking. I gathered a mixed range of responses from this question. 40% of the people surveyed said they were unsure about what they anted to do when they were older and this is understandable because they may just know what subjects they want to study and not what they want to be. The other 60% had in incline of what they wanted to be. The professions included a journalist; something involving the media; and someone wanted to work doing fashion, possibly fashion photography.
I then asked the people doing the survey whether they preferred to work on their own or to be part of a group. 60% confirmed that they’d rather work as part of a group than on their own. This possibly relates to the psychographic profile of the Belonger who loves being in the presence of family and friends. 20% of the people surveyed said they would rather work individually. This could suggests that they the psychographic profile of achievers, that they need to be individual, and set apart from the rest. The other 20% commented that they’d prefer to work in a group except they put ‘generally’ after suggesting that this isn’t the case all of the time and people might choose to work individually depending on the task at hand. This could suggest that these people belong to both of the psychographic profiles mentioned above.
The penultimate question asked whether the pollsters would like to make a change in society. From looking at the responses it was pretty clear that majority of people wanted to change society. 60% of responses were about the way how people treat others and that we need to stop discrimination and war, as well as abolishing ‘chavs’. 20% of the responses were about making the world itself a better environment; they commented that they wanted to reduce the amount of pollution, which in turn is for our well-being. However, 20% of the people surveyed said they wouldn’t really like to make a difference or change in society. This connotes that they are quite lackadaisical and effortless.
My last question was aimed to find out whether people were belongers or not by asking whether when shopping, they consistently buy the same products every time. Although mentioned above it seemed like at least 60% belonged to the ‘Belonger’ profile, in this question this is contrasted because 80% of the people said that they didn’t always buy the same brands, which opposes against the profile. Ironically, the 20% of people that seem to belong to the ‘achiever’ profile said that they do buy the same products, which would suggest that they are a belonger.
From this survey I have managed to find out quite a lot about my teenage audience. I been able to see how they think and what sort of background they have and I will take ideas from my responses and reflect this in my magazine.
Below is an example of one of the completed questionnaires.
Below is an example of one of the completed questionnaires.
